dream, reinvent, begin again.
We do not want to be just another bathroom brand. We want to do things differently to improve the impact of our industry. Preserve the craft, rethink production, show that a company can combine beauty and responsibility. The answers are not always clear and progress is sometimes slow, but we test new ideas, keep what works, and work with others to advance the field. Becoming a benchmark, in a different way.
preserve water
Each day, we use an average of 150 liters of water per person, a third of which evaporates when flushing. We design our products to reduce this consumption and raise awareness of individual usage. Some measures are visible, such as Icone’s transparent flush. Others are more subtle, like controlling the flow of our taps to use less water, day after day.
create circular solutions
In 2025, European ceramic production emitted 19 million tons of CO₂. To lessen the impact of our craft, we must rethink our collections from their design to their second life. Careful to produce only what is needed, we incorporate the principles of circularity into our making processes and uphold a design without excess, made to last.
build a responsible value chain
From the beginning, we have chosen European production. Our pieces come to life in Italy and Portugal, industrial centers of pottery. This commitment to local craftsmanship allows us to preserve exceptional local skills and shorten our production chain.
promote a committed ecosystem
We are building a meaningful system with those who support us daily. Our teams and partners are at the heart of this change. Together, we explore new ways to design and act, to have a positive impact on society and the environment.
