Our first chapter at Milan Design Week
Milan, from April 21 to 26. The city vibrates differently. The days start early, last late, ideas flow, and meetings multiply.
This year, we were there for the first time, at Fiera Milano Rho, eager to immerse you in our world and introduce you to our new pieces.
Behind these few days, several months of work.
Imagine a booth as an experience
From the very first ideas about the booth, we wanted to immerse you in our world. The goal was not to line up products, but to reveal their creative potential through each cabin.
That’s how this series of arches was born, designed as an invitation to move forward. A perspective that captures the eye, disturbs landmarks, and gives the impression of an endless journey.
At the back, the mirrors extend the structure, multiply the lines, and create an almost unreal depth.
Arch after arch, a vision of everyday life
As you move forward, the spaces reveal themselves. Toilet cubicles and bathrooms, each unique, designed as full rooms rather than just product displays.
Each space explores an atmosphere, a relationship with materials, a way of inhabiting intimacy. Plays of textures, contrasts, balances: nothing is left to chance, without ever trying to fix a single interpretation.
Altesse, in the center
The Salone del Mobile was also an opportunity for us to unveil Altesse, our new washing WC, in preview. A project we have been working on for several months, marking an important milestone for Trone.
With Altesse, we chose to go against market standards. Rather than piling on features, we made a more radical choice: to return to the essentials. To design a washing WC that is both simple and beautiful, capable of offering a smooth, intuitive, almost childlike experience.
Altesse. Divinely beautiful. Divinely simple.
A first chapter
Milan is never an end in itself. It is a moment of meeting with discerning eyes, different sensibilities, and high expectations.
For us, this first participation is above all a starting point. Thanks to those who stopped by, took the time to look, ask questions, and engage in conversation.
